The internet is so saturated with ads that 82% of users completely ignore them. If you’re a local business, you may be better off distributing flyers or brochures as a cost-effective solution with a high ROI (Return On Investment). Distributing flyers also gives you the opportunity to build relationships through face-to-face interactions. Similarly, business cards offer a tangible way for your consumers to remember you and leave a lasting, professional impression.
Of course, you can always use big companies like VistaPrint, UPrinting, SmartPress, or GotPrint. Instead, try thinking more local. You are a small business, why not try forming a relationship with a fellow small business in order to support each other?
Similar to online ads, direct mail began to lose popularity as a marketing method as mailboxes got saturated with advertisements. This has gradually been replaced with spam in everyone’s email boxes, leaving physical mailboxes much emptier. Therefore, distributing marketing material through direct mail has made a comeback. Modern-day tools can help you narrow down where your target audience lives rather than having to fill every mailbox.
Tried-and-true marketing strategies like flyers, brochures, and business cards can also be distributed in locations with high foot traffic, at trade shows, on public notice boards, and in magazines. Consider offering discounts and coupons on your printed material to increase the chances of your target consumer holding onto them.
When it comes to designing your promotional material, tools such as Adobe Illustrator and Canva make it relatively easy to produce quality pieces. You can easily find templates for flyers, business cards, and mailers online, which are ready to be personalized with your logo, images, brand colors, and fonts. Alternatively, consider outsourcing these tasks to a graphic designer or marketing agency. When emailing over your brand images to an outsourced professional, use a JPG-to-PDF converter to send them via a single PDF file that retains the image quality, rather than transmitting many compressed JPG files.